Guildford BID

Business Improvement District

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What is a BID?

A Business Improvement District, or BID, is an arrangement whereby businesses collaborate to decide what services and improvements (in addition to those already provided by the public agencies) they wish to make in their location, how they are going to manage and deliver those improvements and what they are prepared to pay to make them happen.

As central and local government funds steadily decrease, a great many town centres are deciding to adopt or continue this private sector management model called BIDs, to better fulfil the wishes and wants of their business community.

Experience Guildford BID is an example of this and is funded by retail and leisure businesses in the area that pay a set levy based upon their rateable value. This investment is ring-fenced and can only be spent within the BID area on the ideas and themes agreed and voted upon in a business plan.

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Benefits of the BID


awareness of the town


the safety and cleanliness of the town


to improve town parking and access


business support for BID members

Looking for commercial property to let in Guildford town centre?

Completely Retail’s Property Portal is a one-stop shop for prospective commercial tenants looking for the perfect site for their retail or leisure business.

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Our initiatives

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Real Change Guildford

Real Change raises funds from business and the public to support people in their local area experiencing homelessness....

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Safe Places

A safe place helps vulnerable people if they feel scared or at risk while they are out and about in the Guildford community and need support right away. ...

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Breastfeeding Friendly Retailers

We have launched a new campaign to highlight who welcomes breastfeeding mothers in Guildford town centre....

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Some recent successes…

Below are some of the highlights of what we’ve been able to deliver to support our wonderful Guildford Community:

  • Our recent Customer Services Awards in early September saw new category finalists and winners (some in businesses as young as 4 months old!) celebrate their dedication to providing exemplary customer service in their business in Guildford.

  • On Tuesday 1st August, the Guildford Business Crime Reduction Partnership’s DISC system went live with Surrey Police contact centre to enable direct crime reporting. This has meant businesses to save time on doubling up on reports and provide Surrey Police with intelligence on known and unknown offenders. So far several reports have gone in from the platform and it has been well received from Surrey Police.

  • 2023's Fun Time Thursdays in August saw the biggest turnout yet: Circus School attracted around 250 attendees with an amazing show in Allen House Grounds with support from The Hideaway Cafe Bracelet Make and Take with Indigo Moon Holistics sold out of beads an hour before the end! Dino Takeover saw many people learning about dinosaurs at The Electric Theatre and meeting some of their favourite ones! Let's make art in White Lion Walk saw many children creating pieces for their wall at home with their name in

  • Experience Guildford funded 40 extra hanging baskets for the town to make it look even more beautiful!

  • This year we've supported Guildford Fringe Festival, Guildford Shakespeare Company, Guildford Bike Race, Guildford Book Festival, Guildford in Bloom, Blooming Picnic, Guildford Walkfest, Car Free Day, ACM and University of Surrey Freshers Fairs, British Sign Language Festival, Guildford Lions Firework Fiesta.

  • The Real Change Guildford initiative has reduced begging and homelessness on our streets, whilst helping many take new steps to a brighter future.

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Project Leads

Amanda Masters

Chief Executive 07885 995711 [email protected]

Pete Lambert

Town Safety & Venue Liaison Manager 07711 408142 [email protected]

Emma White

Town Safety & Venue Liaison Officer 07885 469236 [email protected]

Frankie Gale

Business Support Officer 07885 995719 [email protected]

Vida Ragbir

Marketing and Events Manager 07715 660217 [email protected]

Town Rangers


Town Ranger Manager 07957 616095 [email protected]


Town Ranger 07711 408140 [email protected]


Town Ranger 07711 408139 [email protected]


Town Ranger 07711 408137 [email protected]

Board of Directors

Sally Anne Lowe

Yvonne Arnaud Theatre, Chair

Jane Lyons

The Keep, Deputy Chair

Andy Wood

HSBC, Finance Committee Chair

Ian Blyth

The Mandolay Hotel

Ian Forward

Aux Nightclub

Lisa Taylor

Guildford Institute

Tom Hunt

Guildford Borough Council

Dawn Hudd

Guildford and Waverley Borough Council’s, Joint Strategic Director

Nick Wyschna

The Fallen Angel

David Goddard

Biddles of Guildford

Abi Bowden

Metro Bank