A perfect cut and fit, which customers all over the world appreciate. Two strong brands with distinct target groups. And our commitment to sustainability, culture and sports - that is who we are.
HUGO BOSS is a leading global fashion and lifestyle company in the premium segment, offering high-quality women’s and men’s apparel, shoes, and accessories.
The Company pursues a portfolio strategy, with the HUGO BOSS platform currently consisting of two strong brands – BOSS and HUGO. Both brands are clearly distinguished by individual characteristics. At the same time, they share equally high standards in terms of quality, innovation, and sustainability, while ensuring that consumers are perfectly dressed 24/7 and for every occasion.
Our 2025 growth strategy “CLAIM 5” is closely linked to our vision of being the leading premium tech-driven fashion platform worldwide and our ambition of becoming one of the top 100 global brands. Key to the successful execution of “CLAIM 5” is the passion and commitment of our around 17,000 employees worldwide (2021: around 14,000). In fiscal year 2022, HUGO BOSS generated record sales of EUR 3.7 billion (2021: EUR 2.8 billion), thereby exceeding the EUR 3 billon threshold for the first time in the Company’s history.
In addition to the actual product range, HUGO BOSS is also known for its events, campaigns and cooperations. They sharpen the positioning of the two brands BOSS and HUGO in the market. These include shows at international fashion weeks, the sponsorship of sports tournaments and top athletes, and much more. Our digital-savvy fans around the world are invited to follow their favourite brand and engage in social media campaigns on the official brand channels.