Frencheye was founded in 2004, inspired by the globally changing trends and markets in all spheres of life, spanning dining, household, car industry, hospitality, bars, and clothing. With the growing ratio of young high earners, particularly in the IT, finance, marketing, and advertising industries, quality alone was no longer the only element of importance. Instead, sharp, dynamic, and contemporary styling and design became the most dominant factors for industries to thrive. While this transition led to many brands failing due to not being able to keep up with change, those who adapted thrived. Suiting, which was once mainly confined to a specific market, became more mainstream due to shifting trends toward young, smart, and formal dressing, aligning with contemporary changes in dining, bars, clubs, and hospitality.