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Vida Ragbir
After more than sixteen years in Guildford, Rigby & Peller has unveiled a complete redesign of its much-loved boutique, bringing a fresh, modern and luxurious shopping experience to the town. The refurbishment marks an exciting new chapter for the store, creating an environment that feels even more welcoming, elegant and perfectly tailored to today’s customer.
The new interior has been crafted by leading design studio Graziosi Progetti, who worked closely with the team to deliver a space that upholds the brand’s renowned commitment to quality, comfort and innovation. The design centres around the full customer journey, flowing through three beautifully considered zones. A curated entrance display presents lingerie essentials, this leads into a relaxed, lounge-style browsing area, where customers can take their time discovering new arrivals and the stories behind the brands and set next to lounge area is the private styling zone, featuring thoughtfully enhanced fitting rooms designed to help every customer feel their most confident self.
Rigby & Peller Guildford has long been celebrated for its personalised fittings, and the upgrade has taken this signature service to the next level. The boutique now features an innovative bra size scanner for those who prefer to self-measure, while expert stylists remain on hand to offer guidance and personalised fitting advice. New LED lighting provides four adjustable moods, from bright daylight for swimwear to softer, flattering tones for lingerie, while underfloor heating adds a luxurious finishing touch. The store now also offers discreet, cashless checkout points in the fitting rooms, alongside a main payment till, ensuring a seamless and flexible experience from beginning to end. To make fit-tings feel even more enjoyable, customers can also relax with a complimentary tea, coffee or chilled water while their stylist prepares a personalised selection.
The refreshed aesthetic features soft, light-toned walls and ceilings paired with a warm, marble-effect ceramic floor that brightens the entire space and creates a clean, modern elegance. This enhanced luminosity has reduced the need for additional spotlighting, making the store more sustainable with-out compromising on atmosphere.
Customers can also enjoy exclusive rewards through the loyalty scheme, adding an extra sense of value to each visit. Walk-ins are always welcome, though customers are encouraged to book online to secure a dedicated lingerie styling session with one of the boutique’s expert team. Rigby & Peller Guildford now invites both long-standing loyal customers and new visitors to discover its sophisticated new look — and experience lingerie shopping the way it should be: personal, luxurious and confidence-boosting.