The Body Shop Dewberry Returns: A Scent That Never Really Left

For many, the scent of Dewberry is instantly familiar. One spritz is enough to bring back memories of the 1990s — weekend trips to the high street, perfume oils tucked into handbags, and a fragrance that felt playful, sweet and unmistakably joyful.

After more than 20 years off the shelves, The Body Shop has brought Dewberry back, responding to years of loyal fans asking for its return. It is one of the brand’s most requested scents, and its comeback feels less like a relaunch and more like a long-awaited reunion. The updated Dewberry collection stays true to the heart of the original fragrance, keeping the juicy, fruity notes that made it so loved. At the same time, it has been refreshed for today, with modern formulas and lighter textures that fit easily into everyday routines.

The collection includes much-loved favourites such as a body butter, body yoghurt and hand cream, alongside a new Dewberry fragrance mist, launched for the first time and offering a softer, more relaxed way to wear the scent. The range is completed with a shower gel, making it easy to layer the fragrance throughout the day. The Dewberry collection will be available to buy from 27 January, both in stores and online, with prices starting from around £3.50, making it an accessible way to enjoy a piece of beauty nostalgia.

Its return comes at a moment when nostalgia is playing a powerful role in beauty. As people look for comfort, familiarity and emotional connection, scents like Dewberry offer more than fragrance — they offer memories. They remind us of simpler times, personal moments and the small joys that stay with us. For many fans, Dewberry’s comeback is proof that some favourites never truly disappear. They simply wait for the right moment to return — and in today’s slower, more reflective mood, that moment has finally arrived.