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Air travel, marketing and climate change: How to fly better and feel good about it

Dr Nicole Cocolas (Lecturer in Transport Management)
In this presentation, I explore the relationship between air travel, climate change, and marketing. I unpack some of the challenges facing consumers in addressing their travel carbon footprint, while also exploring the role of aviation marketing campaigns in driving overconsumption. I conclude with some actionable steps to assist consumers in making informed decisions regarding their flights.
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